I’ve shot video for The Dailey Method before - the What Is?
video on their home page has been viewed over 50,000 times. So, when this exercise method with over 40 studios around the US, asked me to shoot a viral video on location in Chicago and San Francisco this spring, I jumped at it.
The goal: to increase TDM’s social media presence.
The production was quick and lean, just an assistant doing lighting and sound while I shot and directed. We started by asking regulars at their studios, “What does it mean to you to Do It Dailey?” We riffed from there. We have hours of footage for additional pieces – this is the first: